Client
Solid Energy
Product/Service
A series of press ads were created to relaunch the state owned enterprise, CoalCorp, in its repositioned and rebranded form as Solid Energy. The ads appeared nationwide in national and local press over a period of three weeks to coincide with official government PR activity and press releases, highlighting the shift in emphasis from a post-industrial 20th century business model to an energy efficient solution for the 21st century.
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