Client
Greens
Product/Service
Greens Industries are manufacturers of bathroom and kitchen tapware in New Zealand. They had been trading since 1935 and were seen as a respected but conservative brand. Their product range was traditional but outdated - they were losing market share in the nation’s drive to modernise and keep in line with international trends. Together with my partner in RGB (NZ), we were invited to present an overview and develop concepts for their new retail catalogue and poster campaign.
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